What does it take to navigate elder care with confidence? In this practical and heartfelt conversation, Daniel Clarke—founder of Elderado—joins Emma Brown, founder of Whimble, to unpack the complexities of Ontario’s elder care system and share strategies for families supporting aging loved ones. Daniel’s journey began when his grandmother, Marnie, was hospitalized with lupus. Thrown into a maze of long-term care and retirement home options, his family quickly discovered how confusing and overwhelming the process can be. That experience led him to create Elderado, a platform designed to make searching, comparing, and filtering elder care options as simple as booking a trip online.

✨ Topics covered:

• The elder care landscape: Why navigating the system in Ontario is so complex—and where families often get stuck.

• When to start planning: The signs it’s time to begin thinking seriously about elder care options.

• Touring homes & facilities: What to look for when visiting retirement homes or long-term care facilities.

• The role of Elderado: How Daniel’s platform helps families find clear, personalized options.

• The Whimble bridge: How Whimble supports families between fully independent living and moving into a seniors’ residence.

👤 Guest: Daniel Clarke Daniel Clarke is the founder of Elderado, a platform simplifying the elder care search process. Inspired by his own family’s struggle to find the right care for his grandmother, he built Elderado to bring clarity and peace of mind to others navigating the same challenges.

🧡 Host: Emma Brown Emma is the founder of Whimble and a systems thinker building more accessible communities through tech and care innovation.

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